ALMO EFFECT
Almond
10/22, Cologne
#AE041

In "Almond", the simplicity of a single almond is captured through the use of bold colors and a vintage-inspired design. Against a background that changes from a bright yellow to a purple/turquoise gradient, the focus is on the almond and its curved, organic shape. The use of wavy letters in the text 'ALMOND' and the bold white borders, evoke a sense of nostalgia for 1970s advertising design. The 'ALMO EFFECT' lettering is once again accompanied by a fictitious edition statement further down. The title of the work "Almond" also plays on the fact that "ALMO" is part of the word "ALMOND".